Get people talking
High quality content is only effective if people see it. The effective use of social media is crucial to getting your content in front of the right people at the right time, and delivering the right outcome.
Formative Content’s social and web team has solid experience bringing content to life for some of the world’s biggest brands via LinkedIn, Twitter, Facebook and Instagram. Whether you want targeted paid campaigns, organic social or a blend of the two, our content managers understand the types of post that drive engagement.
Our newsroom approach
We provide you with unique content that connects. We are straight talking and easy to work with. As journalists with years of experience we recognise the value of every word and image.
Identify and define audience
Our strategists and social experts work with you to identify and refine a target audience for your content
Set KPIs
We discuss your business objectives set against the audience you want to target along with the content being created to agree KPIs
Channel strategy
We make recommendations on the right social channels to reach your audiences and deliver success
Test and learn
We recommend rigorous A/B testing across social channels to identify content that has the greatest impact with your audience
Scale up
Having established ‘what success looks like’ we will roll out regular social content that resonates with your target audience
Review, optimise and refine
Our team will continually monitor results against KPIs, optimise in real time and refine our ongoing strategy
Extend your reach
Four-fifths of B2B content marketers use paid social media campaigns to reach new audiences.
80%
of B2B content marketers
PEI
Building event energy
Start the conversation
Whether it’s a single piece of content or a whole strategy, we are here to listen and give you the benefit of our experience.
