{"id":3752,"date":"2017-11-22T15:39:37","date_gmt":"2017-11-22T15:39:37","guid":{"rendered":"http:\/\/archive-formativecontent.above.agency\/?p=3752"},"modified":"2019-11-29T09:34:45","modified_gmt":"2019-11-29T09:34:45","slug":"plan-successful-corporate-video-shoot","status":"publish","type":"post","link":"https:\/\/archive-formativecontent.above.agency\/plan-successful-corporate-video-shoot\/","title":{"rendered":"How to plan a successful corporate video shoot"},"content":{"rendered":"

Whether you\u2019re telling stories about your people, services or products; or you\u2019re providing coverage of an event or conference, there\u2019s a strong possibility that you will be using video in your B2B marketing plans in 2018.<\/span><\/p>\n

The increased use of video means that more marketing teams are now looking to produce videos in-house. But getting the slick and professional finish can be tricky. <\/span><\/p>\n

We have a number of former broadcast journalists in our team, so we know a thing or two about producing video under a variety of different and challenging conditions. <\/span><\/p>\n

Plan, plan, plan.<\/strong><\/p>\n

A successful video shoot takes a lot of detailed planning.<\/span><\/p>\n

Even a short and simple social video shot on an iPhone can involve a complex production process. There can be a lot of people and kit involved to get the high-quality finish needed.<\/span><\/p>\n

There\u2019s a lot to think about. Do you have the right equipment to gather quality footage? What will the edit entail and how will you record high-quality audio? It\u2019s easy to get it wrong if you\u2019re not aware of the pitfalls, so here are our tips to help you make your video production a success.<\/span><\/p>\n

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    Set your aims and objectives<\/b><\/h3>\n<\/li>\n<\/ol>\n

    Before you even think about picking up a camera be clear about what you want to achieve. Think about how your video will be used. This will have a big influence on how you shoot and edit the video. <\/span><\/p>\n

    Do you need to leave space in the shot to add text for a social video? If you\u2019re planning to screen your video at an event, how big will the screen be? If it\u2019s huge then your smartphone camera may not be up to the job. <\/span><\/p>\n

    What are the key messages that you need to get across? This will inform the questions you ask in interviews and the additional shots you need to film to visualise your story. <\/span><\/p>\n

    How long will the video be? You\u2019ll want to make sure you shoot enough footage, but not so much that you have to spend days editing it.<\/span><\/p>\n

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      Define your story<\/b><\/h3>\n<\/li>\n<\/ol>\n

      In the best videos the pictures do most of the heavy lifting in terms of telling the story – and if you don\u2019t know the story you won\u2019t know what to shoot. <\/span><\/p>\n

      Write a rough script in advance – but be prepared to revise it as the story can change during the video shoot. <\/span><\/p>\n

      Create a shot list or a storyboard by working through the video in your head. What are the key images you need for your video?<\/span><\/p>\n

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        Do a recce <\/b><\/h3>\n<\/li>\n<\/ol>\n

        If you\u2019re filming at a specific location, make sure you check it out before the shoot. Producers call this a recce. It\u2019s not always possible – but if you can – you should. The location can make or break your shoot. <\/span><\/p>\n

        Things to look out for:<\/span><\/p>\n