{"id":3752,"date":"2017-11-22T15:39:37","date_gmt":"2017-11-22T15:39:37","guid":{"rendered":"http:\/\/archive-formativecontent.above.agency\/?p=3752"},"modified":"2019-11-29T09:34:45","modified_gmt":"2019-11-29T09:34:45","slug":"plan-successful-corporate-video-shoot","status":"publish","type":"post","link":"https:\/\/archive-formativecontent.above.agency\/plan-successful-corporate-video-shoot\/","title":{"rendered":"How to plan a successful corporate video shoot"},"content":{"rendered":"
Whether you\u2019re telling stories about your people, services or products; or you\u2019re providing coverage of an event or conference, there\u2019s a strong possibility that you will be using video in your B2B marketing plans in 2018.<\/span><\/p>\n The increased use of video means that more marketing teams are now looking to produce videos in-house. But getting the slick and professional finish can be tricky. <\/span><\/p>\n We have a number of former broadcast journalists in our team, so we know a thing or two about producing video under a variety of different and challenging conditions. <\/span><\/p>\n Plan, plan, plan.<\/strong><\/p>\n A successful video shoot takes a lot of detailed planning.<\/span><\/p>\n Even a short and simple social video shot on an iPhone can involve a complex production process. There can be a lot of people and kit involved to get the high-quality finish needed.<\/span><\/p>\n There\u2019s a lot to think about. Do you have the right equipment to gather quality footage? What will the edit entail and how will you record high-quality audio? It\u2019s easy to get it wrong if you\u2019re not aware of the pitfalls, so here are our tips to help you make your video production a success.<\/span><\/p>\n Before you even think about picking up a camera be clear about what you want to achieve. Think about how your video will be used. This will have a big influence on how you shoot and edit the video. <\/span><\/p>\n Do you need to leave space in the shot to add text for a social video? If you\u2019re planning to screen your video at an event, how big will the screen be? If it\u2019s huge then your smartphone camera may not be up to the job. <\/span><\/p>\n What are the key messages that you need to get across? This will inform the questions you ask in interviews and the additional shots you need to film to visualise your story. <\/span><\/p>\n How long will the video be? You\u2019ll want to make sure you shoot enough footage, but not so much that you have to spend days editing it.<\/span><\/p>\n In the best videos the pictures do most of the heavy lifting in terms of telling the story – and if you don\u2019t know the story you won\u2019t know what to shoot. <\/span><\/p>\n Write a rough script in advance – but be prepared to revise it as the story can change during the video shoot. <\/span><\/p>\n Create a shot list or a storyboard by working through the video in your head. What are the key images you need for your video?<\/span><\/p>\n If you\u2019re filming at a specific location, make sure you check it out before the shoot. Producers call this a recce. It\u2019s not always possible – but if you can – you should. The location can make or break your shoot. <\/span><\/p>\n Things to look out for:<\/span><\/p>\n There can be a lot of kit involved in a video production, and if you forget something it will compromise your shoot. Memory cards are small and easily overlooked, a lens cleaning kit has saved the day so many times for me. <\/span><\/p>\n Make up a detailed list and tick off every item as you pack it. Make sure each item is in a ready-to-use state. Are your batteries charged, are your memory cards empty and correctly formatted for the camera you are using?\u00a0\u00a0<\/span><\/p>\n It\u2019s often worth having a small supply of makeup – a basic powder for all skin tones to help dab away the shine from nervous people in the interview chair. <\/span><\/p>\n A call sheet is vital to a successful video production. It tells everybody involved where they have to be and when. Make sure you include contact details for everybody involved and contact details for the production office.<\/span><\/p>\n A call sheet lays out everybody\u2019s roles and responsibilities. Include a list of who is bringing what kit, what is to be filmed and at which location, with dates and times. You should include details of local public transport links and car parks.<\/span><\/p>\n It is important to include details of local emergency services and hospital accident and emergency departments. The production insurance policy should be attached to the call sheet. Hopefully you won\u2019t need these, but you\u2019d rather be prepared for it if you do.<\/span><\/p>\n The day that all your planning (hopefully) pays off. <\/span><\/p>\n Arrive earlier than you think you should to set things up for the day. Know how long it takes to set up kit – that might mean having a practice set up in advance. Anticipate any problems you might encounter and allow time to fix them. <\/span><\/p>\n Complete safety checks – make sure cables are tidy\/taped down. Are lighting stands secure? <\/span><\/p>\n Check the sound quality and then check it again. Poor audio can prove impossible to fix in post-production. <\/span><\/p>\n With the right kind of planning, even the most complex video production can be made easier and more enjoyable. So now you\u2019re all set to plan out your next quality video.<\/span><\/p>\n <\/p>\n Enjoyed this post? Try our <\/span>5 video tips that will transform your event coverage<\/span><\/a>.<\/span><\/p>\n <\/p>\n If you\u2019d like our journalists to help you improve the quality of your video coverage, get in touch. Email: office@formativecontent.com or call our team on +44 (0) 20 7206 2687.<\/span><\/p>\n\n
Set your aims and objectives<\/b><\/h3>\n<\/li>\n<\/ol>\n
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Define your story<\/b><\/h3>\n<\/li>\n<\/ol>\n
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Do a recce <\/b><\/h3>\n<\/li>\n<\/ol>\n
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Make a kit list<\/b><\/h3>\n<\/li>\n<\/ol>\n
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Prepare a detailed call sheet <\/b><\/h3>\n<\/li>\n<\/ol>\n
On the day of the video shoot<\/span><\/h2>\n